Transcript: Marc Headley quotes Hubbard on control (Season 1 Episode 05) (2016)

[00:12:44.259]¹

Marc Headley: There’s a policy letter that L. Ron Hubbard wrote. It’s one of the five tapes that you listen to when you join the Sea Org. And it’s a lecture that L. Ron Hubbard gave to Sea Org members in the 1960s. Which is, “Whoever controls the public relations, controls the world.”

If you are going to control or govern or have influence upon an area, you have to make ethnic surveys. You have to find out what is most liked and what is next most liked and what is considered bad and what is considered totally evil. When you’ve got the lists of those things, now you know the control buttons of the society. Those are the buttons of control, boy.  ²

It is a maxim in any actuality such as ours that you have to know the buttons on which people respond and buttons which they abhor.

If you (a) back up your PR actions 100 percent with good, sound ethnic surveys, (b) get your programs, your mock-ups and your actions re-analyzed after they are planned and (c) then follow those planned actions and programs, you can take the world!³

Notes