Subliminal influence [1. Joop van der Pligt & Michael Vliek, The Psychology of Influence: Theory, research and practice (Routledge 2016).] A lot of the research on (behavioural) priming is conducted by exposing test subjects to subliminal stimuli. In this procedure, a word or picture is briefly flashed on the computer screen. The exposure time of the stimulus on the screen is at a level that ensures that the participant is not conscious of the stimulus being presented. 'Subliminal' … [Read more...] about Subliminal influence
The Psychology of Influence: Theory research and practice
Book: Celebrity Endorsements (2016)
Celebrity Endorsements[1. Excerpted from Joop van der Pligt & Michael Vliek, The Psychology of Influence: Theory, research and practice (Routledge 2016).]; [1. See also Media Interview: Joe Rogan #908 re: safepointing] The use of well-known figures from the entertainment industry is a tried and tested influence strategy, with about 25 per cent of all advertising featuring this technique. Well-known examples include George Clooney (Nespresso), Patrick Dempsey (L'Oreal), Tiger Woods … [Read more...] about Book: Celebrity Endorsements (2016)
Article (Journal): Evaluative Priming (2016)
Evaluative Priming [1. Joop van der Pligt & Michael Vliek, The Psychology of Influence: Theory, research and practice (Routledge 2016).] Implicit measures of attitudes have been developed since the 1980s, and applied in research on such themes as stereotypes and prejudice (for example, Wittenbrink, Judd & Park, 1997) and health behaviour (Wiers, van Woerden, Smulders & de Jong, 2002; see also Petty, Fazio & Brifiol, 2009; De Houwer & De Bruycker, 2007). Their underlying … [Read more...] about Article (Journal): Evaluative Priming (2016)