- Book: Celebrity Endorsements (2016)
- HCOPL: PR Series 19 The Safe Point (1982)
- Magazine article: Celebrity Gala (2002)
- Magazine article: Celebrity Interview with Actress Anne Archer (2000)
- Magazine article: Celebrity interview: Leah Remini (2002)
- Magazine article: Project Celebrity (1955)
- Media interview: Leah Remini tells Joe Rogan about Scientology “safepointing” (2017)
- News: Police officers accepted gifts from Church of Scientology (2006)
- Newsletter: The Nancy News (2009)
- Scientology magazine: Celebrity Livewire: Scientologists in Action (2001)
- Scientology magazine: Celebrity News & Events (2001)
- Website article: Nancy Cartwright: Actress, Voice Actor, Producer, Philanthropist and Author (2016)
- Website article: Police Activities League Organizational Chart (2009)
The Celebrity Angle
Joe Rogan: Oh, okay.
Leah Remini: Yeah.
JR: No partying at all?
LR: No partying.
JR: But when they do have a party. Like if they have a big old celebration. Like I saw the one celebration–
LR: I would go to the Gala every, every year.
JR: Oh, it’s a gala.
LR: Yeah, at Celebrity Centre.
JR: And what happens there?
LR: We listen to speeches about how much Scientology is accepted in the community by the LAPD. And–
JR: The LAPD talks?
LR: Uh-huh. LAPD. The mayors–
JR: So they contribute a bunch of money to the LAPD.
LR: Yes, they give um, they started a thing called the Police Activities Fund. Ah, League. Sorry. The Police Act–. And I contributed to it and I helped it. And they put on a show for the kids every Christmas at Celebrity Centre and they give them money, the proceeds to what they created, which is called the Police Activities League. And they present the LAPD with money for children.
JR: That sounds great.
LR: It’s great. But it’s, listen. It’s purposeful. It’s, there’s a policy called safepointing the community, and that’s what they’re doing. And I did it. So I know what it’s about. Right? You appear as if you are intentions are pure so that you then have maybe favors like this happening where somebody files a police report and you get screwed with.1; 2
[…] Nancy is known in the non-profit world as a generous and active philanthropist who gives of her time, energy and resources equally. She loves what she does on The Simpsons, however she sees it as a means that fortunately allows her to support many non-profit organizations, particularly those that help children. Whether it is hosting fundraising events at her home to build the local Police Community Youth Center, or appearing at events for Boys and Girls Clubs, or personally tutoring youth to help raise literacy and moral compass standards, Nancy cares about bettering the lives of our future generation. Some of the beneficiaries of her good works include American Library Association, Make-a-Wish Foundation, Cal State Northridge’s Teenage Drama Workshop and the Valley Performing Arts Center, The Boys and Girls Clubs of Santa Barbara and the West San Fernando Valley & LA region, LA Police Department Police Activities League Supporters (PALS) throughout Los Angeles, Kiwanis and The Way to Happiness International Foundation. Many of these programs also contain art elements, as Nancy believes firmly that the arts are an integral part of every child’s life and certainly enrich lives for every community resident. She is equally committed to helping those in her hometown in Ohio, where she has established a perpetual scholarship for forensic students to attend Ohio University.
Nancy is in her 13th year as the Honorary Mayor of the North San Fernando Valley, and in 2013, she was honored with the 55th Annual Fernando Award, for her dedication to volunteerism in the San Fernando Valley of Los Angeles. This prestigious award is supported by the Valley Chambers of Commerce, civic and philanthropic organizations, along with private individuals and corporations located in the San Fernando Valley.
In June 2012, Ohio University bestowed upon Nancy an Honorary Degree Citation – Doctor of Communication in recognition of achievement in her field as an actress, as a philanthropist and through her scholarship endowment established at OU. Nancy was the Commencement speaker and addressed an audience of 14,000 graduates and their families delivering her 6 Rules of Success. The raucous response to her animation characters – Chuckie from The Rugrats, Bart Simpson and others from The Simpsons – opened up the graduates to her deeper messages including her own Six Rules for Success and the response was very strong. The University also produced a highly professional documentary of her visit and ultimately submitted it to film festivals in the region.
Since its inception in 2004, Nancy is very proud of her role as the co-founder of Happy House, a non-profit organization dedicated to “Building Better Families”. Through outreach, books and educational programs, the volunteers are currently helping many hundreds of youths in a unique and proven character-building program, called How to Make Good Choices based on The Way to Happiness. The program is delivered in after-school venues throughout California and is gaining traction in other U.S. areas and abroad. The results have been outstanding so far, prompting the Santa Barbara Boys and Girls Club to bestow their “Shining Star Award” on Nancy, and the Mayor of San Jose to commend Happy House & its San Jose Community United charter group for exemplary public service and benefit to the community. […]1
- Retrieved from https://web.archive.org/web/20160427173714/http://nancycartwright.com/biography/ ↩
The use of well-known figures from the entertainment industry is a tried and tested influence strategy, with about 25 per cent of all advertising featuring this technique. Well-known examples include George Clooney (Nespresso), Patrick Dempsey (L’Oreal), Tiger Woods (Nike), Rihanna (Covergirl), Halle Berry (Revlon), Beyonce (Pepsi), Ellen DeGeneres (American Express), Angelina Jolie (Louis Vuitton), Daniel Craig (Heineken). Celebrity endorsement is also an often-used strategy in politics. During the 2012 presidential campaign, several celebrities, including Bruce Springsteen, Beyonce, rapper Jay-Z and George Clooney, came out in support of Barack Obama. During the United Kingdom general election in 2015, several celebrities, including Sol Campbell, Andrew Lloyd Webber, Martin Freeman, Eddie Izzard, Patrick Stewart, John Cleese and many others, joined in to endorse one of the campaigning parties.
Various studies have shown that the technique can indeed have a positive effect on both attitudes towards the brand and actual sales figures (Keel & Nataraajan, 2012). One study, for example, calculated that, as a result of endorsements by Tiger Woods, Nike has sold 103 million dollars’ worth in additional golf balls in the United States alone (Chung, Derdenger & Srinivasan, 2013).
Research identifies two main factors that determine the effectiveness of celebrity endorsements: likeability and congruence. The more likeable a celebrity is, the more positive the impact of their endorsements. They must have some connection with the product, though, otherwise the audience is inclined to regard them as just a moneygrubber, willing to sell their services to anyone prepared to pay (see, for example, Fleck, Korchia & Le Roy, 2012). When the celebrity has some connection to the service or product, such as with Tiger Woods and golf balls, the influence message also obtains additional persuasive influence through the previously discussed effect of expertise. There are also potential risks in celebrity endorsements. A celebrity is always in the spotlight, with their every action scrutinised. When public admiration evaporates or, worse, turns into contempt, this can have disastrous consequences for the party or brand involved. An advertisement for Nike featuring Tiger Woods with the caption ‘Winning takes care of everything’ sparked a storm of protest on social media. Many considered the slogan tasteless and disrespectful in the wake of the extramarital escapades that had cost Woods his marriage in 2010. Erdogan (1999) provides a good overview of the dangers, as well as exploring ways in which advertising agencies and their clients can protect themselves against the potential down sides of celebrity endorsement. Interested readers are also referred to a special issue of the scientific journal Psychology & Marketing (September 2012) on the influence of celebrity endorsement.
November 2009, Tri-annual Issue
“Up and Coming News from Nancy Cartwright
Volume 14 Issue 3
Just From Nancy…
Yay for Fall!
Having been born and raised in Ohio, I have to admit that I totally miss the change of seasons here in Los Angeles. HOWEVER, I have this amazing sycamore tree that goes through its cycles season after season and I relish how glorious this time of year is by watching the changes in that tree.
Another way to know that it is Fall is because every October Fox premieres the Simpsons’ Halloween episode. This year’s spooky offering marked season 20, as you know, and the premiere party was a doozie! It was held at the Barker Hangar at the Santa Monica airport. Inside, we were invited to play a giant Twister game on a huge inflatable board, and get rolled down the bowling alley inside a giant bowling ball. There was a silk-screen station where all the guests could choose a pattern for a t-shirt, all gratis, of course.
Twenty down, twenty more to go!
For the Nonce, Nancy
MARK YOUR CALENDARS
• November 21 st – The Second Annual Children’s Day at Woodley Park
• January 30th – Reception for CSUN Performing Arts Center
• March 14th – Hosting International Family Film Festival
• April 16-18 – Ohio University appearance
• April 24th – Fifth Annual Happy House Poker Tournament and BBQ
Join Us for Children’s Day
Nancy is proud to once again be a part of Children’s Day – A Salute to Kids on November 21st at Woodley Park in the San Fernando Valley. She was a part of last year’s first Children’s Day event and this year promises to be bigger and better. There will be celebrities, music, dancing, carnival rides, rock climbing, face painting, arts and crafts as well as plays put on by other children.
The event will begin at 9 am and go until 4 in the afternoon. The best part is, admission is free. So join 50,000 people including children and their families and have a great day dedicated to the kids.
For more information, or for directions, visit the website, www.childrensday2009.com. See you there!
4th ANNUAL MONTE CARLO A HUGE SUCCESS
The 4th Annual Monte Carlo Night took place on October 3 with a Denim & Diamonds theme. It seems this party gets better every year!! Every one of the people in attendance—numbering over 500!—had a blast. Nancy, dressed in elegant cowgirl regalia, once again opened her home to raise additional funds for PALS (Police Activities League Supporters) to purchase materials needed for the various programs at the Greig Smith LAPD Devonshire Youth Center.
Loads of Nancy’s celebrity friends, professional poker players as well as a few hundred other people came for an evening of Texas Hold ‘Em and other games. Tom Kenny, the amazing voice of SpongeBob SquarePants, once again lent his talents as emcee of the festivities.
The celebrity guests mixed, mingled and played Monte Carlo games until the very end of the evening. Kirstie Alley, Camryn Manheim, Yancy Arias, Bill Smitrovich, Kate Linder, Stefanie Schaeffer, Patrick Cassidy, Derrick Williams, Jose Canseco, Dorian Harewood, and others joined Jamie Gold, World Series of Poker Main Event winner of 2006, as well as Poker pros Mary Jones (who once again hosted poker boot camp), Barbara Enright, Marsha Waggoner, Kristy Gazes and others. Mark Eddleman won the 1st Place Trophy. Second place went to Mike Armstrong and the third place winner was Marina Baroco.
The silent auction and Chinese raffle let several people bring home treasures including jewelry, specialty baskets and celebrity and sports memorabilia. Some lucky person even won lunch with Nancy!
The evening could not have been possible without the support of many people and sponsors including Innovative Artists, Polanti Watches, Rockstar, Before and After Mints, Wiseman & Burke, Law Offices of Leah Antonio-Ketcham, Esq., H20 Water, LifeSource Water, Fox Television and many others.
Thank you to all who contributed and attended. We look forward to seeing you next year!
[image: Nancy and Tom Kenny]
[Image: Winner Mark Eddleman flanked by pro Jamie Gold and Nancy]
happy house building better families
The Happy House 5th Annual Texas Hold’em Tournament and Party April 24th, 2010
Join host, Nancy Cartwright, for the 5th annual Happy House Texas Hold’em Party to raise funds for Happy House!
The event will be at Nancy’s house.
April 24th, Saturday from 1-6
Poker sign-in at noon
$60 to play, $15 dollars to attend, $10 Re-Buys!
Children under 12 are free.
Call 818.882.7483 or visit www.HappyHouse.Org
501c3 tax exempt number 20-4367250
© Happy House all rights reserved.
On September 19 and 20th Nancy had the honor of performing at her Alma Mater, Kettering-Fairmont High School in Kettering, OH. Returning to the theatre that gave her a start, director Ross Taylor cast six highly-gifted young actors to perform with Nancy, with narration by local television celebrity and anchorman for FOX 45, Pete Scalia.
The show, which benefited the local literacy group, Project Read, was a staged reading of the pulp-fiction era short story, If I Were You, by L. Ron Hubbard. Complete with background and cue-specific sound effects, the polished performance brought to life words from the age of popular fiction in America, circa 1930.
The young actors, who delivered a truly professional quality performance, included Kevin Erman as the evil Professor; Caroline Grogan as Tom’s loyal Maize Little; Jay Kain as the arrogant ringmaster, Mr. Schmidt; Allie Dyer as the lascivious circus owner, Mrs. Johnson; Katherine Ygbuhay as the trapped Betty the Trapeze Artist; and Tim Green as the courageous lion tamer, Jerry Gordon.
An experience like this is not easy to top but the biggest highlight of her journey back home was not on the stage but on the playing field. Nancy was invited by the Fairmont Firebirds marching band to “dot the I” in the pre-game Homecoming festivities. Following the run on to the field to a standing ovation from her hometown crowd, Nancy remarked. “I was in band in high school and even though I was squad leader my senior year and got us into so much trouble, nothing quite compares to “dotting the I” when you are into your 6th decade of life! What a hoot!”
PALS Youth Center Open for Business
On Sunday, October 25, a dream became reality with the opening of the Greig Smith LAPD Devonshire Youth Center in Northridge. The much awaited 5,500 square foot facility was introduced to the community by PALS President Lorraine New, Councilman Greig Smith, LAPD Deputy Chief Michael Moore, campaign co-chair Greg Baker, North Valley Honorary Mayor Nancy Cartwright and other local dignitaries and officials.
LAPD Devonshire PALS (Police Activities League Supporters) has spent five years raising the necessary funds to build a center dedicated to the community’s youth. Mayor Villaraigosa donated $1 million on behalf of the city; Nancy Cartwright’s annual Monte Carlo nights helped to raise funds as well as donations from the community’s businesses and individuals that helped to complete the project.
Instead of operating out of one room as they have been doing, PALS can now accommodate hundreds of young people monthly. Kids of all ages can take advantage of and enjoy after-school programs from sports to computer training, reading, tutoring, arts and numerous other activities.
The center has already been the site for local youth to enjoy Halloween and it will serve as a hub for educational, entertaining and fun activities for the children of the region, providing a safe and productive haven after school and on weekends and holidays. For more information, visit www.devonshire-pals.org.1
In 1973 local business and community leaders created Devonshire PALS as a way to help police officers working in the LAPD Devonshire Area (a section of the northwest San Fernando Valley ) to prevent area youth from getting into trouble and entering the juvenile justice system. For more than three decades, Devonshire PALS has impacted the lives of thousands of youth. And the need for our programs is growing greater each year.
Devonshire PALS is a true “partnership in prevention.” The LAPD provides police officers at no charge to PALS to plan the programs and work directly with children ages 6 to 17. Reserve officers and other program volunteers assist the PALS officers in supervising the children and conducting the activities. Thirty local community and business leaders serve on the Devonshire PALS Board of directors. The board members manage the business aspects of the program and volunteer hundreds of hours each month to support PALS and raise the necessary funds for PALS activities, field trips, and supplies. Devonshire PALS is funded entirely at the local level.
We invite you to get involved in Devonshire PALS. Through the hard work of volunteers and the generous financial support of individuals, businesses and foundations we are giving youth a brighter tomorrow.
Victoria Bourdas Martinez
PALS ORGANIZATIONAL CHART 2009