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You are here: Home / Archives for luring them in

luring them in

January 1, 2004 by Caroline Letkeman

Promo: Dissemination and Help Lectures: The technical facts… (2004)

  

This is an ad for Hubbard's Deadly Quartet dissemination weapon. The technical facts of dissemination are: 1. Establish Help 2. Establish Control 3. Establish Communication 4. Establish interest. Hubbard knew that if his disseminators could get a prospect to discuss the topic of "help" or "helping," and if they could get him to disclose personal or private problems in the discussion, it would create an opening to drive home that those problems were ruining their lives. The final step … [Read more...] about Promo: Dissemination and Help Lectures: The technical facts… (2004)

Filed Under: Promotional material Tagged With: dissemination, luring them in, The Deadly Quartet

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