This is an ad for Hubbard’s Deadly Quartet dissemination weapon.1
The technical facts of dissemination are these:
1. Establish Help
2. Establish Control
3. Establish Communication
4. Establish interest.
Hubbard knew that if his disseminators could get a prospect to discuss the topic of “help” or “helping,” and if they could get him to disclose personal or private problems in the discussion, it would create an opening to drive home that those problems were ruining their lives. The final step was to get the person to buy a Scientology book or service to avail themselves of the only workable solution to those problems.
- (Advertisement) London Congress on Dissemination & Help and the London Open Evening Lectures. CSFSO (2004) ↩