This is an ad for Hubbard’s Deadly Quartet dissemination weapon.
The technical facts of dissemination are:
1. Establish Help
2. Establish Control
3. Establish Communication
4. Establish interest.
Hubbard knew that if his disseminators could get a prospect to discuss the topic of “help” or “helping,” and if they could get him to disclose personal or private problems in the discussion, it would create an opening to drive home that those problems were ruining their lives. The final step was to get the person to buy a Scientology book or service to avail themselves of the only workable solution to those problems.
By conversation it would have been necessary to get the person to admit that help (on anything) was possible. This done, it would be necessary to exert a little control of the conversation or the person. Following this, a willingness for the person to talk to you and confess a few worries or upsets or, better, overts [crimes], would have to be managed. Then interest would come about.
[…]
The technical facts of dissemination are these:
1. Establish Help
2. Establish Control
3. Establish Communication
4. Establish Interest 1
Hubbard instructed Scientologists to use his dissemination “weapon” surreptitiously, in seemingly casual conversations with their contacts. Scientologists often engage their targets under pretext of doing public opinion surveys or with other covert guises.
At last we’ve created the basic weapon in Scientology dissemination and processing that makes us a lot more effective on Earth than a lot of drooling politicians scrubbing their hands around an atomic warhead. By golly, they better watch out now.
But don’t tell them. Just run (1) Help, (2) Control, (3) Communication and (4) Interest.
Now go tackle somebody who wouldn’t buy Scientology—use the Deadly Quartet. And win!2
Notes