Article (Law review): Historical and Legal Implications of Subliminal Messaging in the Multimedia: Unconscious Subjects (2012)

HISTORICAL AND LEGAL IMPLICATIONS OF SUBLIMINAL MESSAGING IN THE MULTIMEDIA: UNCONSCIOUS SUBJECTS ¹

LAURA R. SALPETER*
JENNIFER I. SWIRSKY**

I. INTRODUCTION ……………………………….. ……. 497

II. THE HISTORY OF ATTEMPTS AT UNCONSCIOUS PERSUASION ……….. 499

III. CURRENT REGULATION …………………………… ….. 502

IV. How SUBLIMINAL MESSAGES WORK.. …………………… 504

V. VIOLENCE AND SICKNESS …………………………. ….. 505

VI. UNCONSCIOUS PROCESSING AND THE IMPACT ON BEHAVIOR………..507

A. Discrimination, Stereotyping, Categorizing, and Favoritism… 508
B. Activists …………………………. ……. 510

VII. THE PUBLIC REACTION …………………………. 511

VII. LEARNING TO SEE THE INVISIBLE …………………… 513

IX. THE FIRST AMENDMENT …………………………. …… 514

A. Commercial Speech…………………. …….. 515
B. Right to Be Free from Unwanted Speech… ………………. 516

X. RECOMMENDATIONS …………………………………. 518

XI. CONCLUSION ………………………………. ………. 519

Notes