Four experimental approaches to the study of subliminal perception are summarized and evaluated. It is concluded a) that evidence favoring subliminal perception is only obtained when subliminal or unconscious perception is defined in terms of subjective criteria, and b) that an approach based on subjective criteria can provide a basis for establishing the critical differences that distinguish conscious from unconscious perceptual processes.
- Philip M. Merikle and Jim Cheesman (1987) ,”Current Status of Research on Subliminal Perception”, in NA – Advances in Consumer Research Volume 14, eds. Melanie Wallendorf and Paul Anderson, Provo, UT : Association for Consumer Research, Pages: 298-302. ↩