An attitude describes an evaluative response — positive or negative — to a person, a situation, a product, an idea or an organisation. […] Attitudes have cognitive, affective and behavioural components. As an example, take the attitude induced by a television programme. The cognitive component reflects what a viewer thinks of the show (`good production values’, for example, or ‘good acting’). The affective aspect concerns the feelings it arouses (`it entertained me’, ‘I laughed a lot’). And the behavioural refers to so-called ‘action tendencies’ triggered by it CI almost always watch this’, `I want to attend a studio recording’). 1
Notes
- Joop van der Pligt & Michael Vliek, The Psychology of Influence: Theory, research and practice (Routledge 2016). ↩