People have believed in subliminal influences for hundreds of years—but the last few decades have taken a far more scientific look at these ideas
By Victoria Stern on September 1, 2015 1
[…]
2010–2015: Imaging studies have shown that our brain responds to subliminal messages in measurable ways. Activity levels change in the amygdala, which processes emotions, the insula (involved in conscious awareness), the hippocampus (involved in processing memories) and the visual cortex.